Grants to Support Marketing Actions for Small Businesses in New York (USA)
GrantID: 222
Grant Funding Amount Low: $1,000
Deadline: Ongoing
Grant Amount High: $10,000
Summary
A community-focused grant is available for small, independently owned, physical storefront businesses. This program, supported by public relief funds, offers grants up to $10,000, with applicants required to contribute a modest cash match (around 10 %), ensuring shared investment in the project.
Eligible recipients are small businesses (fewer than 500 employees) that have maintained a physical presence in designated urban commercial areas since early 2021. The grants support three main categories: localized marketing and e‑commerce enhancements; tangible storefront and accessibility upgrades; and collaborative promotional campaigns among businesses, which may include partnerships with artists, nonprofits, or local organizations.
Recipients can use the funds for digital advertising, refreshed signage, window displays, website enhancements, event materials, and merchandise tied to promotions or joint events. The aim is to reinvigorate foot traffic, elevate the shopper and visitor experience, and highlight the unique character of the commercial districts.
Open to nonprofits and individuals acting in partnership with eligible small businesses, the grant encourages cooperative, community-centered projects. Typically, one business leads the project and administers funds, though it can enlist others to participate . This is ideal for ventures that emphasize place-making, community engagement, and revitalization through shared creative or marketing efforts.
Applications are reviewed on a rolling or deadline-driven basis, with awards expected to be announced in early summer . The program is designed to provide flexible funding for projects that deliver measurable impact—such as increased visitor traffic, better storefront visibility, or successful community events—while ensuring businesses are actively invested in their own growth through matching contributions.
This opportunity offers meaningful support for enhancing storefront presentation and marketing capacity, encouraging local partnerships, and fueling small business recovery in vibrant urban neighborhoods.
This grant may be available to individuals and organizations in New York that are actively involved in Business & Commerce. To locate more funding opportunities in your field, visit The Grant Portal and search by interest area using the Search Grant tool.
Eligible Regions
Interests
Eligible Requirements
